‘the digital transition will be at the choice of the consumer and Microsoft and Sony will continue to support the physical media until the mass market has reached the tipping point of the acceptance of digital’

It will take years to go from 0 to 100mph. Microsoft is already the market leader and it would be detrimental to their current success if they hit the reset button and forced customer into and experience that me and a lot will not really be ready for. I would expect Xbox 720 will act as a hybrid supporting both physical and digital media the long term, will prove change. But will this be taking the magic out of gaming?? I know that Xbox live must sell a lot of games but then i love the feeling at Christmas when you see that game shaped present and would what adventure this disc will take you on personal this is the future but it today’s climate of unemployment, will going digital see job cuts as no one will see the need for a gaming stores such as GAME, GAMESTATION and many more or will they just see the games in the foam of codes, but the games at the store price then download that format from Xbox live itself ??? That will be a better idea. I do hope in my life time I do see this happen as this would be a great step forward into the future of gaming, good or bad ??
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